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The bounce rate for SMS or email

On the Analytics page, you can view the bounce rate among the recipients of your messages.

Laura Tierney avatar
Written by Laura Tierney
Updated over a week ago

Estimated time to read: 3 - 4 mins.

Knowing how many contacts a message has bounced to, can be important. If you are trying to reach as many contacts as possible or a very specific handful of contacts, it can be difficult if there are one or more bounces.

View bounce rate

  1. Go to Analytics in a particular message

  2. At the top of the analytics page, you'll find an overview in which your bounce rate for email and SMS will be available. If you click on the individual columns, you'll see the list of individual bounces

If you hover over Via SMS you will be able to see the number of bounced contacts.

Besides, you'll find yet another overview if you scroll to the bottom of the analytics page. Here, all recipients will be listed with names, contact information, and whether the message has been delivered and opened by the particular contact.

Some common reasons for bounce

Please run through the following checklist of common reasons for bounce:

  • The contact information is incorrect, such as phone no, country code, or email address.

  • The contact has unsubscribed and/or has opted out (can be found on the contact card).

  • Contact is out of reach, could be the phone is switched off or not connected to a network.

  • Non-existent email address: The recipient's email address doesn't exist or is misspelled.

  • Mailbox full: The recipient's email inbox is at its storage limit, and new messages cannot be delivered.

  • Server issues: The recipient's email server is temporarily down or experiencing technical problems.

  • Blocked sender: The sender's email address or domain is blocked by the recipient's email service.

Tags: bounce, bounce rate, contacts, delivery, connection issues

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