Do you need inspiration on how to created engaging and valuable content that keeps employees informed, motivated, and connected.

Check out this article that will take you through the following:

This article is based on our webinar on Engaging Content in June 2024. You can download the presentation and an example of a content plan in the bottom of the article.

Captures attention

Capturing and holding your audience’s attention is crucial.

Engaging content stands out from the noise and ensures that your message is heard

Builds relationship

Engaging content fosters a connection between you and your audience. It creates a sense of trust and loyalty, making your audience more likely to return to your content and become advocates for your brand.

Increased activation

When your content is engaging, people are more likely to share it with others, increasing your reach organically. This helps you attract more employees to use the app and increase your overall activation and engagement..

Better retention

Engaging content keeps your audience coming back for more. By continually providing value, you maintain their interest and loyalty, leading to better employee retention and long-term success.

Part of a community

Interactive content that encourages participation fosters a sense of belonging.

Example: Interactive polls, user-generated content, campaigns, and community forums.

Engaging content is Easy, Fun an Rewarding ⬇️

Engaging content is any type of content that captures the attention of your audience, maintains their interest, and encourages them to take some form of action.

The key characteristics of engaging content is that it is relevant, valuable and interactive - and a few ideas could be Infographics, Social, Survey, Video, Podcasts, Learning, News stories, Quiz and People.

Check out the presentation for an elaboration of the different types of engaging content!

By working with a content plan, you ensure that your internal communications are effective, engaging, and aligned with your company’s goals.

A content plan helps maintain a consistent publishing schedule, making it easier for employees to know when to expect new updates. Furthermore it helps keep the content focused on key messages that support company initiatives, values, and objectives.

Planning ahead provides time to research, write, edit, and polish content, resulting in higher quality - and not surprisingly high-quality content is more likely to engage employees, providing value and maintaining their interest.

A content plan helps balance different types of content (news, updates, fun activities, educational materials) to keep the app engaging and dynamic and it ensures that key messages are communicated effectively and at the right time.

This efficiency prevents last-minute scrambles and ensures that content creation is manageable and sustainable 🙌

Download a template for the detailed level content plan in the bottom of the article!

Create a vibrant, engaging internal communication environment that keeps employees informed, involved, and motivated.